Custom Retail Visibility & White Glove Event Program

Louis XIII

Louis XIII, a prestigious cognac brand known for its exquisite quality and heritage, demanded a level of precision and elegance in its retail visibility and event execution unmatched by typical brand activations.


Experiential Events

Custom Retail Display Programming


To create custom retail displays and orchestrate white glove events that reflect Louis XIII's luxury status, ensuring each touchpoint is meticulously crafted and aligned with the brand's rich heritage, while accommodating the nuances of the US market.

Strategy Execution:

Detail-Oriented Design: Developed bespoke retail displays that captured the essence of Louis XIII, paying close attention to the brand's legacy and the opulent expectations of its clientele.

Material and Budget Adaptation: Worked closely with the maison in France to understand the conceptual vision, then adapted these designs using materials and budgeting considerations suitable for the US market, ensuring no compromise on quality or brand integrity.

Event Execution Excellence: Planned and executed white glove events with an unparalleled attention to detail, from the selection of venues to the orchestration of the event experience, ensuring each element resonated with the Louis XIII brand promise.

Stunning Displays: Ensured that the retail displays and event setups not only showcased the products but also told the Louis XIII story, requiring innovative design solutions that stood out in luxury retail environments and at exclusive events.


The tailored approach to Louis XIII's retail and event presence led to significant outcomes that reinforced the brand's esteemed position in the luxury spirits market:

Elevated Brand Perception: The custom-designed retail displays and meticulously planned events elevated Louis XIII's brand image, underscoring its status as a symbol of luxury and refinement.

Enhanced Consumer Experience: The attention to detail and commitment to excellence in every aspect of the display and event execution provided consumers with an unforgettable brand experience, deepening their connection to Louis XIII.

Successful Market Adaptation: The ability to adapt French concepts to suit US materials and budgets without losing the essence of the brand demonstrated a deep understanding of market dynamics and brand values.

Increased Brand Visibility: The stunning displays and white glove events significantly increased Louis XIII's visibility in the competitive luxury spirits segment, attracting discerning consumers and connoisseurs.

By blending meticulous attention to detail with a deep understanding of luxury branding, the custom retail visibility and white glove event program for Louis XIII successfully amplified the brand's prestigious image, ensuring alignment with its heritage and the expectations of its elite clientele