Campaign and Content Creation
John Barr Whisky aimed to connect authentically with the Hispanic community through the "Nuestro Barrio" campaign, blending traditional trade marketing with modern digital strategies to create a resonant brand experience.
Objective:
To launch a comprehensive campaign for John Barr Whisky that felt genuinely connected to the Hispanic community, utilizing hyper-local activations, engaging videography, and strategic social media outreach to enhance brand presence and affinity.
Services
Influencer Marketing
Video Series Concept & Production
Localized Events & Nationwide POS
Strategy Execution:
Hyper-Local Sampling Programs: Organized targeted sampling events within key Hispanic neighborhoods, ensuring a personalized approach that resonated with the local culture and preferences.
Cocktail Demonstration Videos: Collaborated with neighborhood bartenders to create authentic cocktail demonstration videos, showcasing the versatility of John Barr Whisky and its relevance to the Hispanic community's diverse tastes.
Authentic Brand Messaging: Crafted campaign content that authentically represented the values and traditions of the Hispanic community, ensuring that "Nuestro Barrio" communicated a sincere appreciation and understanding of its target audience.
Social Media Engagement: Leveraged social media platforms to amplify the campaign, using the cocktail demonstration videos and event highlights to engage with a broader audience and drive brand conversation within the digital Hispanic community.
Achievements:
The "Nuestro Barrio" campaign for John Barr Whisky marked significant achievements in brand engagement and community connection:
Enhanced Community Connection: The hyper-local approach and culturally resonant activities successfully fostered a genuine connection with the Hispanic community, enhancing brand perception and relevance.
Increased Brand Visibility: The cocktail demonstration videos and social media content effectively expanded John Barr Whisky's visibility, engaging viewers with relatable and enjoyable content that showcased the brand's appeal.
Authentic Engagement: The campaign's authentic messaging and localized activations resonated deeply within the target markets, leading to increased brand affinity and loyalty among the Hispanic community.
Successful Market Activation: The strategic blend of traditional and digital marketing tactics ensured that "Nuestro Barrio" not only felt authentic on a national level but also activated each target market effectively, driving both brand awareness and product trial.
By integrating hyper-local sampling programs, authentic videography, and strategic social media outreach, the "Nuestro Barrio" campaign successfully introduced John Barr Whisky to the Hispanic community, creating a meaningful brand experience that celebrated cultural connections and shared values.
