BRANDING - EXPERIENTIAL - GO-TO-MARKET STRATEGY - DIGITAL
Smarty Plants is more than a cannabis brand—it’s a revolving buffet of Knowledge that celebrates the absurd, the obscure, and the bizarre. We built the brand from scratch starting with the positioning, strategy, identity, website, and packaging before launching a 360 (if not 720) degree campaign that includes OOH, social, mobile, and a veritable cornucopia of retail displays, swag, and merch.
New York, NY
©2022 A.P. Keaton, LLC