DIGITAL - NATIONAL TRADE MARKETING - VIDEO - SOCIAL MEDIA

John Barr


We launched John Barr whisky with the Nuestro Barrio campaign. The key to the program’s success was not just feeling authentic to the Hispanic community on a national level, but activating each target market through hyper-local sampling programs and cocktail demonstration videos with neighborhood bartenders.

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contact@apkeaton.com
New York, NY

 

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