BRAND STRATEGY - COPYWRITING - PHOTOGRAPHY - POS ADVERTISING

´╗┐Barefoot Wines

 

Barefoot is the largest wine brand in the world. To hold that spot, they have to speak to an incredibly broad market, but they've also done a great job speaking directly to smaller communities. To help them connect with the Latinx market,  they approached A.P. Keaton to create a point of sale and digital advertising featuring Latinas and Spanish copy. Our strategy and concepting lead us to a food-focused photoshoot with Latina influencers featured directly in our POS advertising and on their social channels.

Barefoot – Latina Campaign – 8
BAREFOOT-WINE12723
BAREFOOT-WINE12443
BAREFOOT-WINE12517
13190
13409
13463

contact@apkeaton.com
New York, NY

 

┬ę2022 A.P. Keaton, LLC