BRAND STRATEGY - COPYWRITING - PHOTOGRAPHY - POS ADVERTISING
Barefoot is the largest wine brand in the world. To hold that spot, they have to speak to an incredibly broad market, but they've also done a great job speaking directly to smaller communities. To help them connect with the Latinx market, they approached A.P. Keaton to create a point of sale and digital advertising featuring Latinas and Spanish copy. Our strategy and concepting lead us to a food-focused photoshoot with Latina influencers featured directly in our POS advertising and on their social channels.
New York, NY
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